Lessons in Ethical Corporate Communications and Media Broadcasting There was this article by Abhishek Bondia from
Center For Civil Society in the ToI editorial I happened to come across at the mess during breakfast today and it speaks of the thin or not so thin (perhaps) line that distinguishes a good CSR activity from a bad CSR activity. It's got mostly to do with staying a healthy distance away from charity, as he sums it up in the last paragraph of the article:
Having said that, it is also important that one should not always aim to get a direct benefit from what one invests in society. Such steps need not always be directly beneficial to business but certainly must be relevant to the objectives of the organisation.I am in complete agreement, but (as always) there's a slight problem with the acceptance of this logic by companies. It is in direct conflict with the altruist's true nature more often than not, IMHO.
Also, among other news: The Media Idiots who choose to call themselves the I&B Minstry and command significant authority over all information broadcasted in the country, are at it again. An excerpt from the
article:
"The I&B ministry is back to doing what it does best inventing new ways to stymie private broadcasters. It has firmed up the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharti) Bill that will come before the cabinet shortly.
If approved, it would be mandatory for broadcasters to share live feeds of major sporting events with Prasar Bharti, the body that oversees the management and functioning of DD and AIR. If that were not bad enough, there's more. The government will invest itself with the power to determine the conditions under the new Bill."
It is dystopian. Though I shouldn't really complain, much. I am not an avid sporting events enthusiast, not even remotely so, rather. But this paragraph from the article sums up the Media Industry's fear best:
"What is more worrisome are the implications for a truly free media. Though not overt, the ministry's various machinations are a throwback to times where propaganda was the order of the day. The argument that it is in the greater common good that content must be shared with DD is, at best, specious."
Especially, as the article rightly points out, (And So does
NRS), the growing number of Satelite TV households in rural India.
However, I don't quite agree with the paragraph that follows the above:
"Satellite television's penetration in the country, both rural and urban, is widespread and more people want to tune into the channel that gives them superior coverage. Consumer choice is the casualty of government's move to place curbs, at every turn, on private broadcasters."
The last sentence is way too complicated. In simpler words, and I think this is what the article wants to say:
Consumer's choice increases, but it's bad for the broadcasters since the average OTS (Opportunity to see) reduces with more channels broadcasting the same stuff.
That, is the problem, I guess...
Finally! I see at least some visible advantage to sitting through day-long lectures in Media Broadcasting I've never really cared about much before. You do learn to use some nifty jargon. OTS. Heh!
pleiades Current Mood:
awakeCurrent Music: You Can Call Me Al - Paul Simon