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Friday, March 2nd, 2012

    Time Event
    2:47p
    Nokia Lumia – The Most Popular Smartphone in Europe
    Windows Phone sales in the United States are reducing, and Microsoft is ashamed to publish relevant data, but it sales in Europe are much better. According to some recent data indicates that Nokia Lumia is most popular in Europe. European wireless operator Orange said Lumia 800 has become the best-selling mobile phone in Austria.

    Nokia is still the top mobile phone manufacturer in the world, despite increasing pressure from the iPhone and Android-based devices. The company, which makes the Windows Phone-powered Lumia smartphone and Asha line of "smartphone-like" feature phones, shipped 113.5 million units during the quarter, though that was down 8.2 percent from a year ago, according to recent data from analyst firm IDC.

    Windows Phone has made a tiny bit of headway in the US, constituting 2.4 percent of fall 2011's smartphone purchases according to a Nielsen study. But the re-introduction of Nokia to the country, at long last, could boost the platform even further: according to estimates reported in the New York Times, the Lumia 800 drove Windows Phone's market share up from 0.4 to 2.2 percent in London, and the phone has enjoyed similar success in Austria and Germany. Market research firm Canalys data show that the fourth quarter of 2011, the Lumia smartphone sales in Germany amounted to 0.2 million, Germany becomes the biggest market of Nokia Lumia.

    Indeed, the Europeans like Nokia mobile phones much more than Americans, so "For Nokia, Europe is the advantages of traditional markets, however, since the iPhone launch, Nokia will start to bear Canalys analyst Pete Cunningham pressure, in decline since then. Nokia began to find them in a difficult situation, and now Nokia has taken the first step of the revival.” Pete Cunningham also pointed out that Nokia's new Lumia smartphone sales in the London are much more than expected, mainly due to Orange's marketing. Microsoft, Nokia and Orange have teamed up and promised that the two-year contract users of Lumia 800 can get free Xbox 360.

    It is good news to Nokia, but to reverse the decline, Nokia still has a long way to go. According to the statistic of smartphones and mobile phones, Nokia is still the world's largest mobile phone maker, but the dominance of the company in the mobile phone market is constantly being undermined. According to the data provided by market research firm Gartner, 2010 Nokia mobile phone market share is still 28.9% in 2011 to only 23.8%.

    Nowadays, Apple became the world's largest smart phone supplier. Nokia Lumia 900 is a test that Windows phone of this company break into the U.S. market, which will be launched in the U.S. in the coming months by the U.S. operator AT&T exclusive distribution. However, Nokia has not yet unveiled the price of the product, only taken a "very positive" pricing strategy to the Lumia 900.


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