Nokia Symbian was renamed Nokia Belle to enhance the marketing sales Nokia has hoped to depend on the Windows Phone to win the market share among the Google and Apple Smartphone market, but the first Windows Phone promoting were not impressed by European users. In order to change the inferiority, Nokia recently took two big retrieval measures: at first, it step-up designed Windows Phone landing the Chinese market; secondly, it gave up the market brand names - Symbian and Ovi, which already weren’t accepted by more and more marketing consumers.
In February, 2011, Nokia announced that carries on the strategic cooperation with Microsoft, and selected the Windows Phone as the main operating system of Nokia Smartphone. Eight months later, Nokia released the first products which using the Windows Phone system - Nokia Lumia800 and Nokia Lumia710. However, the negotiable securities department, ExaneBNP Paribas, under the French Paris Bank, reported that the market share of Smartphone with Microsoft system is just 2%; comparatively the Google Android share is about 50%, apple share between 15% and 20%. The new style Smartphone has not received welcome compare to anticipation, also immediate influences the stock price of company secondary market, since Nokia on October 26 has promoted the new style Smartphone, the company stock price accumulated falls over 20%.
Some news said that at present Microsoft is carrying on the positive communication on the questions of operation license plate with the government, and meanwhile Nokia is also discussing the cooperation with China Unicom and other domestic operator. Regarding this, the Nokia China area is related the public figure to disclose to new bulletin reporter, first batch Windows Phone handset in the first half of next year going to Chinese market, but she has not disclosed the specific time. “Although the Smartphone was suffering cold in the European marketing, Nokia Windows Phone was quite still optimistic in China's sales prospect.” The intermediary consults CEO Zhang Yi believe that the Windows Phone system was similar with traditional PC system, the traditional exploiter is easier to accept the Windows Phone system, thus impels the Windows Phone handset to be popular. Zhang Yi also indicated that Nokia in China's channel superiority still, in addition its hardware quality broadly the Chinese user high praise, providing the sales safeguard for Windows Phone.
Recently, Nokia announced in the official blog that Nokia already decided to give up brand names of Symbian and Ovi, the Symbian Belle system will be renamed Nokia Belle. This means that in the future the Symbian system still exists, but “Symbian” a word will vanish henceforth.
According to the Gartner newest report, the Symbian in global handset city occupying rate, although continues to slide, but still sold 19,500,000 handsets, the city accounts for 17% this year. “`Symbian ', although is not the successful system's pronoun, before Windows Phone not yet has the obvious improvement, Symbian system's handset was the main force to Nokia.” Smartphone lies in its opening source, Belle does not have the superiority in this aspect, and Windows Phone is the key for Nokia to stop the declining tendency in the short-term.
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