As expected, Sony draws a new handheld line   
02:35am 19/07/2003
 
mood: drunk
music: Yuzo Koshiro- Streets of Rage Soundtrack
Having a year's experience in the wireless communications service industry, I've been right up in front in the rolling wave of new portable wireless technology. Part of my job has been to write about trends and help assess predictions and occasionally make some of my own, based on the report thumbings I do every day. My predictions focus on the implementation of particular technologies in particular locations in Asia, but my exposure to the policies of new tech rollout has also taught me much about the technologies themselves, where the big challenges are, and what the near future will look like. I've long been mentioning my anticipation of Sony's move to begin major player status in the wireless realm. The pairing with Ericsson was a hint, and their amazing array of media labs packed with the world's elite and creative engineers leads us to only wonder where things will go. Their development teams, which consist of younger-than-average, highly motivated professionals, have Sony in a position to really change our mobile and computing world forever.

Sony labs' security rivals those of most nations, and the shit they have prototyped in-house is years ahead of what we see on the market. Because the company spends so much money on new tech development, it also has to focus on their production and implementation strategies to maintain profitability. Part of this strategy, as mentioned, is that their innovation must mostly remain in-house so as not to tip of competitors as it would lay waste to years of costly development. During this time of secrecy is when the company begins to lay the path for that particular new tech or product to reach us. After they create a new system, or technology or configuration of existing technology (miniaturization, etc), they sometimes have to spend years figuring out how to make it economical to mass produce. When we hear rumors of a new gadget being developed, the truth is that the gadget in question has already been created, tested and perfected for a couple of years. What's really being developed is the marketing and business plan for meeting key financials-- the break-even points, time-to-profit and other critical success factors.

Knowing all of this about Sony has led me to view them with a particularly solid approval. I have great faith that their new efforts in the mobile world will be successful. When I read articles like this, not only is their continued push into the mobile industry no surprise, but a very welcomed one.		  
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