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I remember an episode of West Wing when Leo decided to give Bartlett’s graduating daughter an expensive pen. Everyone he told about his gift asked, “What else does it do?” Last weekend, we were at Office Depot. At the checkout counter was a highlighter pen with a built-in stick-on label dispenser. How convenient is that! While you read and highlight, you have quick and easy access to stick-on labels. A time-saver indeed… about a quarter of a second of time saved each time you need a stick-on label. Let’s talk about this “swiss-knife-multi-purpose-do-it-all-wit Multi-purpose used to be as cool as a reversible jacket. Now we need to have at least five different purposes built-in to as tiny a product as possible to call it cool. This has got to be a commercial scam. Our friendly global entrepreneurs come up with these nifty gadgets on the pretext that the innovations improve our quality of life through a long list of revolutionary benefits. Easy, fast, efficient, and convenient are the keywords. Ah, now that you know that these “necessities” exist, you can’t live without them! Buy, buy, buy! Convenience, here we come! Then even before we finish paying our monthly installments, convenience starts to walk out the door. The fold-out arm rest unhinges, so the whole couch wouldn’t be the same, and we’d have to get a new one. The printer’s scanner conks out… the phone’s camera goes on the fritz… then we‘d have to buy new ones, which, by the way, has recently come out in new-upgraded-more-functions-gotta-get-me-o We, poor consumers are slaves… swallowing these infomercials just like they want us to… spending hard-earned money on do-it-all items packed with functions we don’t use or need. We buy because we are sold to the ads that say we can’t live without these gizmos another minute of our twenty-first century lives. "What? Your refrigerator doesn’t have a TV? Ugh! Jurassic!" Ah, well… I suppose that’s progress… inventing just one more thing that can go wrong.
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