Designing your site to be Search Engine Friendly
1. SEO Website Audit
To have a total search engine friendly website signals to design a website without any barriers to search engines which makes organic search engines results success critical. So while designing a site is the best time to make sure that it is search engine friendly. On existing site performing SEO Audit is the best option. In a site Audit, consultant or agency studies the current website to look for errors which may affect organic search engine results so that during designing of new website those errors are considered and corrected.
2. Designing Reviews for developing search engine friendly website
During the stages of designing and developing the website, Search Engine Optimizer should study properly storyboards and development test sites to make sure the search engine friendliness.
3. Knowing significant important Keyword Phrases
Keyword research plays a very important part in this process of determining keyword phrases which people mostly search to find your products and services and related topics available in search engines. If PPC Advertising campaign is going on than SEO expert can examine the campaign results to know that which keyword phrases brings targeted traffic to the website and which results into engaged visitors and conversions. These Keywords phrases are ideal for improvement in organic search results. Moreover, even thru website analytics keyword phrases bringing targeted traffic can be known.
4. Using important keyword phrases into web design
Keyword data should be used to determine that whether the keyword phrases searched are used by enough people while searching for the related product or services. Secondly, content included in the website focus should be given on important keyword phrases to make website more useful and to help those web pages found by people searching for that information. Optimization of web pages should be done regularly for targeted keywords. Moreover, shortlisted keywords should be used to develop important tags such as HTML page, Title tags and Meta Description tags for maximum web pages before the website is launched.
5. Developing Navigation and Linking structure
Once content is done, Navigation structure should be developed so that visitors can navigate thru the website easily. Secondly, organizing website thru important keyword themes can also help in improving search engine rankings even internal site linking affects search rankings.
6. Determining web pages bringing traffic to the live site for important keyword phrases
By using combination of website analytics, Google webmaster tools or manual searches the web pages appearing in top results of search engine results can be known. For these important web pages content can be reused on pages of the new website using same URL structure.
Brisbane Website Design 7. Incoming links from other sites should be reviewed
Determining which links from other sites are bringing targeted traffic to your website is necessary and if any of these incoming link is pointing to inner links of your current website and the URLs to those pages will be changed, then you need to apply 301 redirects to these web pages so it redirects to a proper page on new site.
8. Ensure that 404 Error Page is setup before launch
404 Error Page is very necessary when the site is re launched because many people may click on search results that link to pages on the site that have been moved or deleted.
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