i am ayirp inihsred spelt backwards (ventricle) wrote, @ 2007-05-24 22:57:00

i'm bored, traffic outside is noisy and malaysian telly sucks. i'm on a roll
Something the guys in charge of SMRT's boring, insipid and costly anti-terrorism campaign should be aware of:

Mumbai Railway Police has partnered Grey Worldwide to produce ‘operation citizen alert’, a campaign aimed at making commuters more alert to potential terrorist threats like unattended baggage.

The execution of the campaign involves placing over 1000 coins, containing a message, in railway stations as well as trains, for people to pick up – the message is that if you are as alert to unattended baggage as you are to little coins, lives can be saved.

“A simple one rupee idea has snowballed into a movement and it feels really good when we can give back to society.” Sajan Raj Kurup, regional creative head for Grey Worldwide said in a statement.

Deputy commissioner of police, Ramrao Pawar, put weight behind the campaign as an effective communications tool able to reach all consumers saying, “if anyone spots a coin fallen on the ground, they will pick it up – irrespective of age, class, gender and religion.”

Post a comment in response:

From:		Anonymous
		Username:
		Username:  Password:  Login?
Subject:	No HTML allowed in subject
	No Image
	Don't auto-format:
Message:	Enter the security code below. Allowed HTML: <a> <abbr> <acronym> <address> <area> <b> <bdo> <big> <blockquote> <br> <caption> <center> <cite> <code> <col> <colgroup> <dd> <dd> <del> <dfn> <div> <dl> <dt> <dt> <em> <font> <h1> <h2> <h3> <h4> <h5> <h6> <hr> <i> <img> <ins> <kbd> <li> <li> <map> <marquee> <ol> <p> <pre> <q> <s> <samp> <small> <span> <strike> <strong> <sub> <sup> <table> <tbody> <td> <tfoot> <th> <thead> <tr> <tt> <u> <ul> <var> <xmp>