|Current mood:|| cold|
|Current music:||"All She Wants To Do Is Dance" -- Don Henley|
When I hear the job title Public Relations I imagine a girl I went to high school with four, almost five years ago. She was the type of person who would be trying to smooth out the latest rumor that was spreading like wild fire. I had to give her credit for trying, but I am a skeptic, thinking there has to be a reason the rumor started in the first place. Am I right?
In class, we were given the opportunity to write a press release as a Public Relations representative for a company. I found this difficult to do. The process of writing the press release was not too difficult until we were told to make the press release biased. Writing a biased press release made me want to laugh. If I was to write a one-sided press release and present it to the public, I am sure the
imaginary public would wonder what I was not telling them. I wanted to laugh because I tend to believe there are always two sides to every story. There is the one side of the story where you hear first hand on what is going on. Then there is the other side of the story where it gets torn a part and has people’s opinions added in. In the real world, it is hard to differentiate the two.
With that said, if there was a CEO of a big corporation resigning suddenly -- what would the news to do alter the story before the company’s PR had a chance to speak to the public? It would be easy for the news and public to create their own stories, but as the PR for that company, the truth must be told. What if the truth was so awful that the public would never respect the big corporation the same way again? I cannot make an excuse or apologize for anyone other than myself. The job of a PR professional is not something I can live up to if it means smoothing out rumors or apologizing for someone else’s actions. I think I’ll stick to honest advertising for those who need recognition for the good they are bringing into this world.