Phone Ad Idea
I recall reading in the papers yesterday of some people lost in a cold mountain area were rescued after one of them managed to SMS a friend.
Now what an idea for a "reality ad" - if I were a mobile phone company exc I would be most interested to interview the rescued, and get him to be a "spokesperson" for the mobile phone company.
Its amazing that he managed to get a signal in the mountains. Perhaps the ad could feature his colleagues with rival services - and "no service" displays on their phones. And our hero goes dit-dit-dit-dit and saves the day....
SMS with (insert Mobilephone Co here) - it could save a life or two.
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