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new york state of mind part 2
speaking of educational...our dear friend dove let us hang out with her during a video release party for jae millz - an artist she works with - and she taught us that jay-z is the smartest man alive.
okay, she didn't teach us that herself, but the party she hosted lead us to that conclusion.
here's the situation:
the entertainment industry is an exceedingly social one. people - record companies, studios and networks - host parties all the time for all sorts of reasons. in new york and l.a. you can find a function almost any night of any week of any month of any year.
all of these parties need a place to be housed. renting out a restaurant, setting up shop on company property or reserving the ballroom of a hotel is a good way to go. but there isn't a venue we know of that is designed especially for such a purpose.
enter the 40/40 club.
jay-z -- and some other folks, presumably -- opened a sports bar in two thousand-something in manhattan that took the word "cool" and turned it into a verb. like it used to be in the late '80s/early '90s.
it's got all the trappings of your standard sports bar. plus a handful of rooms capable of hosting events of several different sizes. plus some amenities straight out of an episode of "the real world".
this isn't 'posed to be a jigga-vertisement, though.
'cause we'd have to make a dozen documentaries in order to afford to rent one of his rooms for one night.
but we were thoroughly impressed with the thought that went into creating his spot.
even on a slow night, one party turns a handsome profit.
not to mention that there is never a shortage of handsome people eager to buy up the bar hoping to impress the opposite sex. or the same sex. or whomever might propel them a little further in their careers.
dove's party was a great example of all of this. we had our business cards streaming out of one pocket and foreign cards flowing into the other. the smell of hot food nearly overwhelmed the scent of liquor in the air. and there were enough dimepieces to keep our heads on swivel for the whole night.
it's not as if jay-z invented all of those things, but he did build the best mouse trap to catch everything in the one place that they'd all clamour to be caught dead in.
it's virtually ingenious.
and it comes straight from the mind of jay-z.
the smartest man alive
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