Brazil is one of the major publishing markets of the world, not to mention an extremely vibrant economy in all senses; therefore, it would be great for Apple to score a major e-book push there against Amazon.
Besides, books in Brazil suffer no taxation at all (a constitutional principle to maximize reading among the population); thereby leading to a fairly uniform price even when digital publications come from abroad.
With the release of iBooks 2, Apple is proving that it wants to be the place for interactive books.
Yet for now, when it comes to creating interactive kids books, publishers are often forced to create apps because many features won’t actually work in books sold in the iBookstore. Digital publishers Ellen Jacob and Kirk Cheyfitz have had to release books as apps to do the things they have wanted to do.Fast Company has the story: “If you want to sell your book in Apple’s iBookstore, you have to create it on Apple’s iAuthor platform, but then you are only allowed to have video and links in your book (unless those links lead to Amazon’s store, then fuggedaboutit). If you design it so readers can interact with it and have it do all the things that Jacob and Cheyfitz wanted Bats! And Horse Magic to do–both were created on gaming platforms; Bats! On Unity, Horse Magicon Corona–it goes into the app store.”
Not only is this an issue of where a publisher might want to sell and market their books, but it is also an issue of cost. Apps are often cheaper than books, but can be more expensive to produce.
Apple's iBookstore is coming to Brazil within the next 30 days, according to a Brazilian magazine. The iTunes Store and iTunes Match launched in Brazil late last year. Brazil has been specifically mentioned by CEO Tim Cook as an extremely important growth market for Apple.
The launch of the iBookstore in Brazil may position Apple ahead of Amazon in the country.
As the journalist Jardim points out, this news means that Apple could leapfrog Amazon on the e-bookstore front. While the retail company has been negotiating publishing rights with Brazilian publishers for the last few months, rumor has it that the discussions have stalled, and Amazon hasn’t yet confirmed when it will start beefing up its local catalogue.
In addition to being a major growth market for Apple, Brazil is also one of the only countries outside China where Apple products are actually made. Earlier this year, the Brazilian government signed off on tax incentives that enable Foxconn and Apple to build iPhones and iPads in the country.
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