Overkill
Lately I've been thinking a lot about the art of self-promotion, more specifically, how it is used by musicians and bands.
I guess what sparked all of this is the fact that when I go on popular sites like Facebook, I consistently see the same people constantly talking about their upcoming show, their upcoming CD, their upcoming tour, etc, etc, etc. And that's all they ever seem to talk about.
Just to clarify, I think it's great for an artist to promote themselves and to try and create a buzz about what they are doing. All musicians have done that at one point or another, including myself. But I really think you have to be careful not to inundate people. If there is an artist or a band I really like, I am genuinely excited to get a mass e-mail or an update from them from time to time. In these instances, when I see an update from such bands my reaction is "Oh cool!". But when I see an artist going on and on about their latest release or their upcoming show, mentioning it in their status updates every hour, my reaction tends to be "oh please".
A band or artist that I once sincerely liked or respected can really lose me (and alienate me) if they overdo it.
(Read comments)
|
