1998-2008 Second Venture power forward to the world of leather Li also said that in "a business" end of the leather industry has a whole to maintain our growth momentum, but the trend growth rate has slowed. Low excess capacity, extensive management, brand consciousness, lack of R & D investment, exports and low value-added products become increasingly prominent, along with time, the Asian financial crisis, the sustainable development of leather industry is facing a severe test. In 1998, led by the China Leather Association, proposed the "China Leather Industry" second pioneering "development strategy", aimed to adjust and optimize the structure, so that industry-wide transition from quantity-oriented to quality, variety, export, and efficiency-oriented stage of development, and strive to 10-15 years, making China the largest producer of leather, leather power into the ranks of the world, striving to 3-5 international famous brands. In the "second pioneering" Under the guidance of thought, China's leather industry to speed up reforms, innovative,newsboy cap
and yielded good results, well-established powers of the world position of the leather. In 2000, China's leather industry raw material resources, product production, import and export trade are among the highest in the world. The first is the raw material rich in natural resources: China's pig skin, sheep skin raw material resource is the first in the world, ranking third in the world leather. The second is the product output is high: the young of each leather production over 300 million square meters, more than 20 million pairs of leather production, leather production was 7,000 million, ranking first in the world. Third, exports large: In 2000, total merchandise exports of leather industry 12.35 billion U.S. dollars, ranking first in the world. According to statistics, the national state-owned enterprises in 2000 and annual sales income of 500 million yuan more than 2800 non-state enterprises, industrial output value of 114.5 billion yuan, sales income of 110.4 billion yuan, total profit and tax of 5.9 billion. December 11, 2001, China formally joined the World Trade Organization.
As the advantages of China's foreign trade industry, leather industry, firmly grasp the opportunities brought by WTO, actively participate in economic globalization, in the more open and broad market competition, whether leather, footwear, leather garments, leather, fur and fur clothing of the main production and export industries, or the leather machinery, leather chemicals, leather hardware, accessories, and other supporting industries, have been developing rapidly. Li said in the analysis, 2001 to 2006, there has been growing both domestic and foreign trade, China is the fastest growing leather industry the best period. This stage, the leather industry has experienced at home and abroad after China's accession to WTO, the baptism of the new situation. Internationally, China's leather industry has experienced in September 2004 the Spanish burned shoe incident, in February 2005 the international anti-fur campaign animal protection organization, in March 2005 the Russian raid of Chinese shoes incident, in June 2005 the European Union on China safety shoes anti-dumping investigation. In China, experienced a national macro control policy, raw materials, fedora hats
labor and energy costs continue to rise, RMB appreciation, tightening pressure on environmental protection and energy conservation and so on. China's accession to the WTO to bring about development opportunities at the same time, also brought unprecedented challenges. At this point, the China Leather Association adhere to the "leather logo", "eco-leather leather logo" as a platform to put forward higher requirements and continuously improve its product specifications and management procedures, increase publicity and promotion efforts. Meanwhile, at work to explore establishing a "business record, the government helped the association to push" a new mechanism for the linkage of a license. Encourage the Government to formulate policies to help create a good atmosphere of a license; Association adopted various measures to promote the licensing record. The three join forces with each other, nurture and build a number of domestic and international famous brands.
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